Small business owners looking to establish or expand their marketing strategy are encouraged to attend the “Behind the Marketing” workshop on Wednesday, June 19 at the Massachusetts Small Business Center located at 33 Dunham Mall.
The event, which kicks off at 7:30 a.m. with registration and networking, will be held in the center’s conference room. The workshop begins at 8 a.m. and will be led by Keith Girouard, Regional Director and Senior Business Advisor at the Small Business Center. The workshop will help participants understand the difference between a marketing strategy and a sales process; each participant will leave with a draft strategy that incorporates seven key elements, a vital resource toward the development of a marketing campaign and marketing calendar.
The event is sponsored by Pittsfield Economic Revitalization Corporation (PERC) in collaboration with the Small Business Center and Massachusetts Growth Capital Corporation.
To RSVP, please call 499-9378.